Odeon ‘Rediscover Cinema’ Brief

Create a campaign to increase the the number of times that teenagers visit Odeon cinemas.
This group chose Under the Sea to explore.
You can split up the advertising agency roles into 4 categories…
Creative duo Clarissa Dale & John Trainer-Tobin focus on providing solutions that are handed over to them by Planner, John Blight. Their role involves all the fun ideas you see on screen.
Show audiences that Glastonbury is the year’s unmissable music moment
Your task: Match the colour schemes with the brand names listed
Help Specsavers persuade young people to