BBC ‘Radio 1 Big Weekend’ Brief

Create a campaign to raise awareness & promote Radio 1’s Flagship event, Big Weekend.
A brief to explore community and kindness inspired by the Platinum Jubilee 2022
Create a behaviour change campaign to encourage recycling in an office.
To create a campaign to encourage bagel fans to try Warburtons thin bagels.
Make 16-25 year olds fall back in love with Radio 1.
Create an animated series for a pre-school audience using characters who demonstrate empathy, tolerance, inclusivity, equality and diversity
This group chose Sustainable Cities to explore.